How can we help?
Define a plan for a brand strategy and lead generation including CPC campaigns,
outbound and inbound marketing activities, organic positioning.
Time: 2-3 weeks
STEP 1
Lead
generation
Define a plan for inbound and outbound activities with suggested budget, targeting and tools. 6 -months perspective; Estimation of expected sales results
STEP 2
Brand
identity
Outline a unified messaging. Narrow targeted, low-budget activities aimed at building visibility among selected target groups 6 -months perspective
STEP 3
Website
design
Define a website structure with key landing pages. Build a list of 20 keywords that should be covered with website copy/blog content. Define conversion elements to be embedded on each landing page
STEP 4
Content
marketing
Define a list of basic sales materials to be prepared in the first stage, 5 key downloadables and 20 blog articles topics aimed at lead generation, optimized in terms of SEO.
Key outcomes
Detailed 6-months marketing plan
KEY OUTCOMES
Lead generation
Detailed 6 months marketing plan with a gradual lead gen approach:
- A list of educational content to be promoted in each stage of buyer’s journey
- A concept of conversion-driven materials like downloadables,
webinars
- CPC campaigns with suggested budgets, platforms, formats,
and targeting
- Estimation of spends and expected results
KEY OUTCOMES
Brand Identity
Detailed 6 months marketing plan for a brand awareness activities:
• a plan for content promotion including case studies
• a concept for 2 initiatives with partners/ 3rd party
industry organizations
KEY OUTCOMES
Website
• a list of websites with keywords assigned to each site.
• a list of conversion elements to be placed on each site
• a list of 20 key phrased to be focused on in SEO activities
KEY OUTCOMES
Content
• a list of sales materials with their input recommendations
• a list of 20 blog articles aimed at SEO and lead generation
Let's discuss
your project
Contact us!
+48 602 880 331
hello@mypoint.co
Al. Jerozolimskie 181B
02-222 Warsaw, Poland