STEP 1
Discovery
Review already defined market strategy, marketing personas, and sales techniques on a targeted market. Clarify key objectives and desired outcomes.
STEP 2
Analysis
New Market Analysis:
Identify Market Attractiveness Factors, and “As is” situation., Determine Buying Processes and Choice Drivers, Verify Market Opportunity in selected industries, and target groups.
STEP 3
Alignment
Define outline of marketing strategy which is in-line with business goals and reflects
true market potential.
STEP 4
Design
Prepare detailed report with defined key offerings, target groups, clients’ pain points, market message and competitive advantages (USPs). Consultations with top management, 1:1 mtgs with salespeople.
Scope and Timeline
01
Discovery
- Workshops
- Desk Research
- Interviews with current clients
02
Analysis
- Desk
- Research
03
Alignment
- Interviews with current clients
- Desk
- Research
04
Design
- Final Report
- Consultations
Key outcomes
Deep understanding of current and newly targeted market to
create truly effective marketing strategy
KEY OUTCOMES
Discovery
Well documented and reviewed current market strategy (from marketing and lead generation perspective):
• market segmentation
• marketing personas
• choice drivers
• buying process
KEY OUTCOMES
Analysis
Deep understanding of success drivers on targeted market:
• market potential in selected industries
• acceptable price level
• decision makers
• expected functionality
KEY OUTCOMES
Alignment
Key market and sales strategy elements in-line with targeted market requirements:
• marketing personas with pain points
• value proposition
• market message
• pricing
KEY OUTCOMES
Design
Detailed marketing and lead generation strategy to be implemented on a new market
Let's discuss
your project
Contact us!
+48 602 880 331
hello@mypoint.co
Al. Jerozolimskie 181B
02-222 Warsaw, Poland